Copywriter
ACD-Copy
My Name Is…
Lead copywriter, scriptwriter and voice over writer.
”My Name Is” is a comedic spot that takes a look behind the scenes of how a sneaker commercial is made. Here, we were able to have some fun and poke fun at the, at times, pretentious nature this industry can get caught up in. Directed by Jack Begert.
Reebok Vector Tracksuit
Creative director, Lead copywriter, scriptwriter and voice-over writer.
Working as a creative director and writer, I helped create this humorous legacy spot for Reebok. Working with ATV and their talented crew, we were able to create something truly special that accentuates the history of the iconic Reebok Tracksuit.
It’s Tradition
Creative Director, lead copywriter, scriptwriter and voice over writer.
Working as a creative director and writer, this spot about game day traditions felt truly unique. Working with ATV, we created a non-traditional spot about tradition.
FloatZig 1
lead copywriter, scriptwriter and voice-over writer.
This irreverent series of running hack vignettes for Reebok was controversial and humorous. Directed by the talented Jack Bergert, this spot was even more fun to create than the final product.
Nano X4
lead copywriter, scriptwriter, and voice-over writer.
This hilarious spot highlights how less is more, and how the sneaker industry has been carried away with features. Directed by Jack Begert.
FOMO is Dead
Lead copywriter & scriptwriter.
Wrote this piece for Reebok that drives home the message that lived in kicks are way more valuable than brand new ones. Directed by Nick Walker
On to the Next Question
Lead copywriter and scriptwriter .
This is a basketball spot I created about the obsession that lives inside the true hooper. With zero basketballs or basketball games, we follow our main character as he navigates his day while thinking of nothing but the game he loves.
Fall / Winter ‘21 Radicalm
Voice over writer, copywriter.
Reebok continues to build upon its refreshed brand direction with the release of “Radicalm,” an exploration of radical optimism and radical acceptance: radical calmness, paired with the release of a FW21 women’s collection inspired by the same premise.